Essay Product Team Cialis Getting Ready to Market

Product Team Cialis: Getting Ready to Market MKT Q1. In 2002, Viagra was the only clinically proven, FDA approved medication for Erectile Dysfunction (ED) on the market (Cialis – Dec 2003, Levitra – Sept 2003). Viagra had the highest brand recognition of any pharmaceutical product on the market. It had generated over one billion dollars in annual sales for 3 consecutive years since its introduction in 1998. In 2002, Viagra accounted for 5.3% ($1.73 billion) in sales of Pfizer’s annual Revenue of $32.37 billion, compared to 4.3% ($1.3 billion) of total revenue ($29.5 billion) in 2000. Viagra was expected to continue to lead the ED market due to its unsurpassed medical profile. Future Viagra sales growth was expected to†¦show more content†¦Baby boomers (cohort segmentation) - because of increased prevalence of up to 60% of ED within this age group. Psychographic segmentation - age specific (40 – 60+) - as ED is increasingly more common in this age group, varying 20% to 60 %. Spouse or partners (during their physician office visits) - 80% of the men using ED medication are married or living together. Q3. Cialis could either position itself as a â€Å"Market Challenger† or â€Å"Market Niche.† As a â€Å"Market Challenger,† the introduction of Cialis to the marketplace means that the dominance of Viagra is confronted, having alternatives to treat erectile dysfunction. However, the Lily ICOS team could not ride on this wave alone and would need to create brand recognition and loyalty. For doing so, they would need to ensure that consumers recognized Cialis as the solution to ED and not only as an alternative. The pro for Cialis is that they have a superior product; however, they are up against Viagra, with the reputation as pioneer of ED management in the marketplace. However, as a â€Å"Market Niche,† Cialis could segment their market to incorporate the emotional aspect of the product and its positive social implications in relationships, an aspect which the Viagra marketing team did not address. Therefore, to successfully create this concept, Lily ICOS involved its marketing team early into the development of Cialis, as this would enable them to better understand the coreShow MoreRelatedProduct Team Cialis: Getting Ready to Market832 Words   |  4 PagesLecture 10: Product Team Cialis: Getting Ready to Market (case 12) 1-) The most relevant dimensions along which to segment the patient market for the Erectile Dysfuction (ED) treatment are demographic, psychographic and behavioral dimensions. With demographic segmentation, we divide the market into groups on the basis of variables such as age, family size, family life cycle, gender, income, occupation, education, religion, race, generation, nationality and social class. The prevalence ofRead MoreProduct Team Cialis Getting Ready to Market780 Words   |  4 PagesPositioning Case: Product Team Cialis_Getting Ready to Market (HBS 9-505-038) The Actors: - Mark Babato, the executive director and global product team leader for Cialis - Rob Brown, the global marketing director from Lilly - Leonard Blum, vice president of sales and marketing from ICOS - Sidney Taurel, Chairman of the Board, President and CEO of Lilly Problem Analysis: | |VIAGRA |CIALIS Read MoreProduct Team Cialis: Getting Ready to Market Essay3273 Words   |  14 Pages1. What are the most relevant dimensions to use to segment the patient market for ED treatment? Select only the most relevant! The most relevant dimensions to use in order to create useful segments for Cialis are: 1. Age 2. Demographic Demographic Marital Status 3. Income 4. Education 5. Psychographic Psychographic Life Stage/Occupation (Student, Employed or Retired) 6. Values 7. Usage Patterns Firstly, age is a valuable dimension due to the strong positive correlationRead MoreCialis - Harvard Business School Case: Product Team Cialis: Getting Ready to Market1439 Words   |  6 Pages1.Problem StatementLilly- ICOS LLC is about to launch a new and innovative product intended to help men suffering from Erectile Dysfunction (ED). Because of the unique product features, Cialis - the product - has good chances of becoming successful even though it is entering a segment, where Pfizers Viagra is the undisputed market leader. In this context, Lilly- ICOS LLC must decide on a marketing strategy, in particular which groups to target and which positioning thus which communication strategyRead MoreCialis Case Essay9153 Words   |  37 PagesHARVARD BUSINESS SCHOOL 9-505-038 REV: JUl Y 2 8. 201 0 ElIE OFEK Product Team Cialis: Getting Ready to Market It was early 2002, and Mark Barbato, the executive director and global product team leader for Cialis, knew he faced a daunting task: launching a medicine for the treatment of male impotence in a market with an established leader-Viagra. 1 Not only had Viagra been generating over $1 billion in sales annually for its parent company Pfizer for three consecutive years, butRead MoreCialis Hbs Case986 Words   |  4 PagesProduct Team Cialis Getting Ready to Market 1.- What trends you think could influence positively and negatively the ED market? The usual market for medication has only main target audience: doctors. They are the ones that will need to be ‘sold’ on the product while patients will mostly take whatever they are prescribed. This case is slightly different due to the fact that 1) the brand Viagra has an unusual high awareness among patients, and 2) the influencing factor of partners is high. ThisRead MoreCase Analysis Cialis Essay1608 Words   |  7 PagesTracy Rucker Marketing Mid-Term 2012 March 1, 2012 Product Team Cialis: Getting Ready to Market Brief Background Erectile dysfunction’ is the failure to achieve and maintain an erection sufficient for satisfactory sexual experience. It affects 150 million men globally. In March1998, Viagra (Sildenafil) was the first oral medication approved for use in ‘erectile dysfunction. Viagra had a very successful launch with a total of 600,000 prescriptions filled in the first month (April 1998), andRead MoreCase Study - Cialis - Ready to Market6941 Words   |  28 PagesTable of Contents: Team Cialis A) Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 B) Situation Statement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 C) SWOT analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 1. Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 a. Opportunities b. Treats 2. The Firm†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 a. Strengths b. Weaknesses D) Options Generated†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.10 E) Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦13 F) Suggested Plan of Implementation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦16 Read MoreStrategic Marketing Management337596 Words   |  1351 Pages215 221 223 223 230 236 241 246 248 250 251 255 261 4 Market and environmental analysis 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 Learning objectives Introduction: the changing business environment (or the new marketing reality) Analysing the environment The nature of the marketing environment The evolution of environmental analysis The political, economic, social and technological environments Coming to terms with the industry and market breakpoints Coming to terms with the very different future:

Essay on Assessment Summary of Risk and Quality Management

Assessment Summary of Risk and Quality Management HCS/451 February 4, 2013 Assessment Summary of Risk and Quality Management As I was reading about Duke University Medical Center and here is what it said about quality improvement it is a â€Å"formal approach to the analysis of performance and systematic efforts for improvement† (2005). In different industries quality improvements are constructed differently. quality improvement is used in the field of medical it focuses on the safety of the patients and the employees that work at the facility, avoid or reducing the mortality and morbidity rate, and reducing the medical errors. Since the nineteenth century the health care organizations have been looking for ways to improve the quality†¦show more content†¦As stated â€Å"Organizations rely on a particular culture to ensure the performance of improved safety processes over long periods of time and to remain constantly aware of the possibility of failure† (Chassin and Loeb, 2013). If place of businesses or organizations knows there is always a chance of failure then they can prevent an y failures before they happen and become an issue. The last long term goal for an organization in the health care field would be compliant and to achieve and maintain the accreditation. This can be accomplished by going through with the short and long term goals. If all of the short term goals of implementation, education, and assessments are accomplished then organizations or place of business will be successful with the quality management program. The individual that is over top of everyone should be the one who tells the fellow employees about the success and be certain that all policies and procedures are kept and maintained. Internal and External Factors that Influence Quality Outcomes There are several external and internal factors that influence the quality and the outcomes of an organization. One of the internal factors would be how it affects quality management and what the outcome will be in the organization. It is very important to have leadership and have prosperous outcome with quality management because if there is no support from the leadership then the organization will not be successful.Show MoreRelatedRisk and Quality Management Assessment Summary1698 Words   |  7 PagesRisk and Quality Management Assessment Summary Risk management is the practice of measuring risk and creating strategies to accomplish the risk. In ideal risk management, an arrangement process is shadowed whereby the risks with the maximum loss and extreme probability of happening are controlled first. However, the procedure can be hard, and maintaining between risks with high possibility of occurrence but lower loss and risks with high loss but lower possibility of occurrence can often be mismanagedRead MoreQuality Management Assessment Summary Essay1610 Words   |  7 PagesQuality Management Assessment Summary Stephanie Webb University of Phoenix March 8, 2011 HCS/451 Quality Management Assessment Summary Quality management is a systematic and continuous process that organizations use to deliver products and services that meet or exceed customer expectations (McLaughlin, amp; Kaluzny, 2006). Quality management in healthcare has evolved over the year to address increased demands from consumers related to the quality of care and services, as well as to addressRead MoreRisk and Quality Management1659 Words   |  7 PagesRisk and Quality Management Assessment Summary Kelly Hennessey HCS/451 02/18/2012 Lauri Rose Risk and Quality Management Assessment Summary Evergreen Woods health and rehabilitation center is located in Spring Hill Florida. The center has been serving Hernando County for over 25 years. Services that the center offers are: Post-acute services, Rehabilitative services, skilled nursing, Short and long term care through physical, occupational and speech therapists. The mission of Evergreen WoodsRead MoreProject Management Body Of Knowledge Industry Standards1576 Words   |  7 Pagesof project. My independent assessment of the project and practices related to it is based on the Project Management Body of Knowledge industry standard and is grounded in information that I have gathered from team members. The purpose of this report is to provide you with three options and a recommendation on corrective actions to drive the project forward and towards successful completion. The enclosed appendix encompasses my detailed analysis of the project and risks associated with each of theRead MoreProject Risk Management Plan1382 Words   |  6 Pagesï » ¿ Project Risk Management Plan PM/584 July 14, 2014 Project Risk Management Plan The purpose of the risk management plan is to identify any event or condition that may occur which could have a positive or negative affect on the project. Risks management is the process of identifying, assessing, responding to, monitoring, and reporting risks. The Risks Management Plan will define how risks associated with the Baderman Island Casino Hotel project will be identified, analyzedRead MoreRisk and Quality Management1593 Words   |  7 PagesRisk and Quality Management Assessment Summary Angelina L. Crudo HCS/451 University of Phoenix Lisa Kehlenbrink July 8, 2013 Risk and Quality Management Assessment Summary Risk management is about reducing the likelihood of errors with the aim of improving and monitoringRead MoreEvergreen Woods Health And Rehabilitation Center1624 Words   |  7 PagesRisk and Quality Management Assessment Summary Evergreen Woods health and rehabilitation center is located in Spring Hill Florida. The center has been serving Hernando County for over 25 years. Services that the center offers are: Post-acute services, Rehabilitative services, skilled nursing, Short and long term care through physical, occupational and speech therapists. 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This is an immediateRead MoreReport of Seasonal Goods1608 Words   |  7 Pagespast four to five years, and reports on its conformity with the relevant Bank Country Assistance Strategy (CAS) and on the overall effectiveness of the specific CAS. CAS: A Country Assistance Strategy Document is the central tool of World Bank Management and the Board of Executive Directors for reviewing and guiding the World Bank Groups country programs and the vehicle for judging the impact of its work. Country Assistance Strategy is prepared in consultation with the country authorities and other

How Wilfred Owen Presents the Horror of War in Dulce et...

How Wilfred Owen Presents the Horror of War in Dulce et Decorum est In the First World War people wanted the young men to go to war, but no-one really knew about conditions of the fighting in the war. Wilfred Owen was one of the people who wanted to tell the public what war was really was like. He tried to do that through his poetry. One of his poems Dulce et decorum est shows the horror of war very well. We know that Wilfred Owen really does know what hes talking about as he served through most of the war and died shortly before the armistice. I am going to compare Dulce et Decorum est with other poems on the horror of war. Dulce et Decorum est is short for the Latin saying Dulce est†¦show more content†¦He also alerts our senses by saying As under a green sea I saw him drowning, this alerts our senses because we can imagine ourselves seeing someone drown. Wilfred Owen puts dramatic similes into his poetry. Like a devils face sick of sin is quite dramatic and gives it an evil sound. I cannot imagine a devil being sick of sin, but I think that the face would e distorted and twisted. He also uses harsh constantan sounds. This is reflecting the sounds of the firing of rifles and shells; they would be short sharp sounds. All these things give us a picture in our head of life in the trenches. This helps a lot to the horror of war as an image is more powerful then words. , and giving us the ability to picture the scene in the poem is giving us a good impression of war and its horrors. The point of the poem was to deliver the horrors of war to the public so that they would stop seeing the war as such a patriotic adventure. I think Wilfred Owen manages to get his point well in the poem. The General is a bright poem with a bouncy rhythm. This may sound like it doesnt present the horror of war very well but it adds the irony to poem as the message contrasts with the light hearted bouncy rhythm. By saying the General in the poem and Siegfried SassoonShow MoreRelatedWilfred Owen1266 Words   |  6 PagesWhat is Wilfred Owen’s attitude towards WW1 and how is this shown through his poetry? Wilfred Owen was a soldier during world war one. Many of his poems were published posthumously, and now well renowned. His poems were also heavily influenced by his good friend and fellow soldier Siegfried Sassoon. Wilfred Owen was tragically killed one week before the end of the war. During the war Wilfred Owen had strong feelings towards the use of propaganda and war in general, this was due to the horrors he sawRead Morewar poems1348 Words   |  6 Pagesï » ¿Question: Wilfred Owen’s poetry is shaped by an intense focus on extraordinary human experiences. Select TWO poems set for study and explore Owen’s portrayal of suffering and pity. Prescribed text: War Poems and Others, Wilfred Owen Wilfred Owen wrote about the suffering and pity of war from his first -hand experience at the Somme. He was appalled by the overwhelming and senseless waste of life, the â€Å"human squander† and detailed its devastating effects on young men. In both ‘Dulce et Decorum Est’Read More The Negative View of Society in Wilfred Owens Poetry Essay1156 Words   |  5 PagesDulce et Decorum est and Anthem for Doomed Youth are both written by Wilfred Owen, and both are written to show â€Å"the war [World War I] and the pity of war†. Owen does this by regaling very sad and often shocking poems that I believe are very effective in delivering their purpose. Both poems present negative views of society through tone and metaphors and Dulce et Decorum est also uses similes. A poem that presents a negative view on society is Dulce et Decorum est. It is a satirical poem aboutRead More The Ugliness of War in Wilfred Owens Dulce et Decorum est Essays1099 Words   |  5 PagesThe Ugliness of War in Wilfred Owens Dulce et Decorum est Wilfred Owens Dulce et Decorum est is seen as a strong expression of the ugliness of war, and an attack on the idea of war being glorious (Kerr 48). It transmits an irritating clip, with full animation and in vivid colors, of embittered and battered soldiers marching to their death. It also, cogently presents a nightmarish vision of hell uploading all its demons into the root directory of an impoverished soldier who saw one ofRead MoreEssay on Compare two poems by wilfed owen1716 Words   |  7 Pages Compare two poems by Wilfred Owen, showing how they reflected contemporary attitudes to the ‘Great War’. Refer closely to language and poetic techniques. nbsp;nbsp;nbsp;nbsp;nbsp;World War 1 broke out in 1914. At the beginning of the war, there was a great feeling of patriotism and enthusiasm. Young men were eager to join the armed forces, as they thought the glory and heroism of war would be enjoyable. Fighting in France was expected to be an exciting adventure. Thousands of men joined soRead MoreAnalysis Of Wilfred Owen s Anthem For Doomed Youth And Dulce Et Decorum Est1224 Words   |  5 Pagesa time afterwards. Wilfred Owen was a poet who became well renowned after World War I where he unfortunately died in battle. Anthem for Doomed Youth (Anthem) and Dulce Et Decorum Est (Dulce) by Wilfred Owen both portray various themes including horrors of war, the futility of war and the pity and sadness of war. War is full of horrendous acts that every side of war commits, even if it is for their own reasons which to them seem honourable, but Owen tells a different story. Dulce depicts the many terrorsRead More Dulce et Decorum est, by Wilfred Owen. Essay1204 Words   |  5 PagesDulce et Decorum est, by Wilfred Owen. The First World War was an event that brought to many people, pain, sorrow and bitterness. Accounts of the war shows that no other war challenged existing conventions, morals and ideals in the same way as did World War. Many people touched by the terrror of the war have written pieces of literature about the massacre that was World War 1, wishing people to understand the horror and tragedy that befell those involved. Dulce et Decorum est, by WilfredRead MoreAnalysis Of Dulce Et Decorum Est By Wilfred Owen, And This Blinding Absence Of Light1674 Words   |  7 PagesMan’s Inhumanity to man Introduction DULCE ET DECORUM EST by Wilfred Owen, and This Blinding Absence of Light by Tahar Ben Jelloun, are both powerful texts that give the reader sympathy and strong emotional experiences. When comparing the two texts, there are multiple aspects that they share, for example they both convey a strong message on survival and what it’s like to be faced with death, however the setting, symbolism and themes like hope, and the power of thought are very different. Read MoreCompare How ‘Who’s for the Game?’ and ‘Dulce Et Decorum Est’ Present War and How They Reflect the Authors View Point925 Words   |  4 PagesCompare how ‘Who’s for the Game?’ and ‘Dulce et Decorum Est’ present war and how they reflect the authors view point. ‘Who’s for the Game?’ was written by Jessie Pope in 1915 (At the beginning of the First World War). Jessie Pope was an English poet who began writing for Punch; between 1902 and 1922 she supplied 170 poems to the magazine. She was a prolific writer of humorous verse, articles, and short stories, which were published in many newspapers including the Daily Mail, the Daily ExpressRead More Poetic Techniques of Wilfred Owen Essay1511 Words   |  7 PagesWilfred Owen can be considered as one of the finest war poets of all times. His war poems, a collection of works composed between January 1917, when he was first sent to the Western Front, and November 1918, when he was killed in action, use a variety of poetic techniques to allow the reader to empathise with his world, situation, emotions and thoughts. The sonnet form, para-rhymes, ironic titles, voice, and various imagery used by Owen grasp the prominent central idea of the complete futility of

Legal Aspects of International Trade and Enterprises samples for Stud

Question: Discuss About Legal Aspects Of International Trade And Enterprises? Answer: Introducation: A major Australian company in its retailing industry is Woolworths Limited and the company has extensive retail interests across New Zealand, as well as, Australia (Reuters, 2017). In terms of its revenue, the company is the second largest one in the nation, and is just behind the conglomerate based in Perth, Wesfarmers Limited. Moreover, Woolworths is the second largest company in New Zeeland also. The company is also the largest hotel and gaming poker machine operator, the largest takeaway liquor retailer in the nation, and globally, the company stood at 19th position across the world for the year of 2008. The global headquarters of the company is located in Bella Vista, New South Wales, Australia (Woolworths Group, 2017a). The company has been listed for over twenty years in the Australian Securities Exchange, which is ASX in short (ASX, 2017). It is a public company and has been ranked as 2nd out of two thousand companies in the nation. The majority of the income of the company is generated from the grocery stores and the supermarkets which Woolworths has in Australia. Including its sales and the other revenue, the company generated total revenue, for the year of 2016, of $58,563,300,000 (IBIS, 2016). For the year of 2016, the company had 205000 employees in Australia and New Zealand, and this figure was inclusive of the employees from all of the subsidiaries which are under the control of Woolworths Limited. The company employs over 2,200 indigenous people in Australia. There are over 79,000 young employees in the company (Woolworths Group, 2016a). Woolworths Supermarkets employs on a team of 111,000 Australians (Woolworths Group, 2017b). The Chief Executive of the company has been given the official title of Chief Executive Office and the Managing Director and the position is held by Mr. Brad Banducci. The Chairman of the company has been given the official title of Non-Executive Chairman and this position is held by Mr. Gordon Cairns. The company operates as the retailer of home improvement, food, general merchandise, petrol and liquor, along with having its operations in the sector of gaming and hospitality (IBIS, 2016). The main business operations of the group have been categorized in different divisions. Supermarkets and Petrol is one of such divisions. The company has 530 petrol station through its co-brands Caltex Safeway outlets and Caltex Woolworths; 184 Countdown grocery stores which are located in New Zealand; 992 Woolworths Supermarkets; and 5 Thomas Dux grocery stores. Big W is another division of Woolworths, and the company operates 186 Big W different discount departmental stores in the nation, and is a retailer of health beauty products, pet food, automotive goods,software, sporting goods, toys, clothing, homewares, books,stationery, andhardware. In its Hotels division, through Australian Leisure Hospitality Group, which is majorly held as the companys subsidiary, Woolworths operates 331 licensed venues, along with the gaming operations throughout the nation. The company also operates in the homeware and apparel catalogue market by the name of Ezibuy, which is an omnichannel retailer and is the supplier of different products (IBIS, 2016). Regulatory Framework of Australia All the companies which are incorporated in Australia or which have their operations in the nation are required to abide by a number of regulatory framework, in form of legislations, their associated regulations, and the codes. The applicability of these is governed by the regulatory bodies, having the responsibility for same. As Woolworths is a major company in Australia, it has to follow a range of different regulatory frameworks, some of which have been stated below. Woolworths is registered as a company in Australia, which makes the Corporations Act, 2001 (Cth), applicable on the company. Due to the applicability of this act, Woolworths is required to follow the provisions regarding the appointment of the directors, their duties, and the name of the company, the memorandum of the company, the requisite disclosures and the various meetings (Federal Register of Legislation, 2017). The evidence of this act can be seen through the 2016 Annual Report of Woolworths, where the company made the disclosure pursuant to section 299A(1) of this act. This particular disclosure was made in accordance to the ASIC Regulatory Guide 247 Effective Disclosure in an Operating and Financial Review (RG 247), which was issued in March 2013 (Woolworths Group, 2016a). The requirements of the independence of the auditors were not breached and the provisions of this act were properly followed, in addition to the ones set out in the Code of Conduct APES 110 Code of Ethics for Professional Accountants issued by the Accounting Professional Ethical Standards Board. Even the consolidated financial statement of the Woolworths Group had been prepared as per this act, in addition to the IFRS, which stands for International Financial Reporting Standards, and the Australian Accounting Standards and Interpretations. Pursuant to the section 295A of the Corporations Act 2001, the directors made the declarations in the companys annual report. The company was also in compliance with the section 300A of this act (Woolworths Group, 2016a). The company had to face significant costs due to the changes in the Workplace health and safety regulations which are applicable on the company. As Woolworths has its operations in NSW, it has to adhere to the legislation in form of Work Health and Safety Act 2011 (NSW), the regulation in form of Work Health and Safety Regulation 2011 (NSW), the codes in form of NSW Codes of Practice, and the regulator for these is SafeWork NSW (Business, 2017a). Under the law of Commonwealth of Australia, along with its states and territories, the companys operations are subjected to a range of environmental regulations. Hence, Woolworths is required to fulfill the requirements set out under the Environment Protection Act 1970 and Environment Protection and Biodiversity Conservation Act 1999 (Business, 2017b). Though, no liabilities were incurred by the group under any of the applicable environmental legislations. The companys financial report, for the year of 2016, was prepared as per the Corporations Regulations 2001, along with the Australian Accounting Standards (Woolworths Group, 2016a). International Treaties, Covenants and Agreements When any organization works in a global environment, a plethora of legislations, treaties, covenants and international agreements become applicable on it. As Woolworths has it operations in both Australia and New Zealand, a number of international laws become applicable on it. Some of such international frameworks applicable on Woolworths have been summarized below. An international treaty, which is applicable on the multinational companies, is the general treaty of the UN, also known as United Nations, by the name of the United Nations Charter. The duties and rights of all of the nations are covered under the UN Charter. It sets out various activities as the domestic responsibility of the nations. However, at times, these are coupled with some limitations, based on international declarations, legislations, treaties and conventions. The bases of these are the peripheral development of the natural resources, which has the impact on various environment related activities (Garner, 2017). The company has a huge base of human resource. And as a result of this, the company adheres to the Stockholm Declaration. The full name for Stockholm the Declaration is United Nations Conference on the Human Environment, Stockholm 1972. And it works towards the interactions which the individuals have with the environment. The Stockholm Declaration consists of twenty seven principles, which include human rights to be properly asserted, adhering to the environmental policies, safeguarding of natural resources and wildlife, keeping the pollution under check, assisting the developing nations, improving the environment through development, and various other provisions (Dodds, Strauss and Strong, 2012). A growing need of the present day is the adherence to the principles of corporate governance. Good corporate governance held in maintaining the confidence of the market, along with the integrity of the business. The OECD, i.e., Organization for Economic Co-operation and Development sets out certain principles in this regard, which are known as the G20/OECD Principles of Corporate Governance. These principles act as a strong towards investment being a powerful driver of growth (OECD, 2015). Even though the principles given by the OECD are not directly applicable over Woolworths, the company voluntarily adopts some of its principles, in form of its own Corporate Governance Framework. Further, the company takes the drawn policies and documents in this regard, very seriously and practices the same. The company releases a Corporate Governance Statement each year, which sets out the governance framework which is adopted by the Groups Board. This Statement also includes details of the work done in this regard over the previous years (Woolworths Group, 2017c). The company adopts a Securities Trading Policy which helps in both promoting and maintaining the reputation of the company. This is the result why the company has the reputation for excellent corporate governance, fair dealing and compliance in the securities, which include the performance rights, options and shares. Being committed towards the health, safety, as well as, wellbeing of its stakeholders, which include team members, visitors, customers, business partners and contractors, the company had drawn a Safety and Health Policy. In line with these, the company has drawn a Code of Conduct and the Board Charter (Woolworths Group, 2017c). The company has also taken steps towards the maintenance of environment to attain sustainability. The company realizes that it has to power to influence the retail supply chain in Australia, for becoming sustainable, along with reducing the carbon footprint. The company had set a target, which it wanted to attain by the year of 2015 in this regard. And presently, the company is on its way of attaining these objectives. The company works in the major areas of climate change and carbon emissions, waste and recycling, packaging, sourcing and water (Woolworths Group, 2017d). The company aims to attain 40% reduction in the carbon emissions as per the projected growth levels by the year of 2015 and this would bring down the emission to the levels of 2006. The company is also aimed at attaining a 25% reduction in the carbon emissions per carton by the year of 2012, which is delivered by the Woolworths-owned trucks. The company also has the objective of reducing the carbon emission by up to 30% in comparison to the company fleet by the year of 2010. The company is also working towards reducing its water usage each year by the amount of 200 million liters by the end of 2010. The company has realized that just being energy efficient is not enough for the planet. And so, it sets out as the market leader in making the stores, facilities and trucks of the company less energy intensive and greener (Woolworths Group, 2017d). The reasons for working towards these environment related objectives stem from the international treaties. One of such treaty is the United Nations Framework Convention on Climate Change, which is in short UNCCC, as well as, the Kyoto Protocol. Both of these are aimed at reducing the greenhouse gas emissions so as to curb the effect of these over the climate. UNFFF was initially found in 1992 and it is aimed towards the stabilization of the greenhouse gases, so that the negative impact of these gases on the climate can be decreased (Leal-Arcas, 2013). Through this particular treaty, the greenhouse gases limit for each of the nation is specified (Harrison, 2013). In line with the UNFCCC, another treaty was formed by the name of Kyoto Protocol. This treaty works towards reducing the emissions from the greenhouse gases. The raison d'tre for the particular focus on these gases stem from the presence of signs of global warming, which are born out of the carbon dioxide emissions, resulting from the actions of man (Krber, Schwirzenbeck and Barth, 2008). The objectives of UNFCCC are implemented through the Kyoto Protocol. So, both of these, work towards reducing the global warming as a menace. For this, the concentration is upon the removal of the greenhouse gasses from the atmosphere, by bringing these at a certain level. This particular level helps in prevention of the anthropogenic interferences, which are dangerous for the climate system (Massai, 2011). References ASX. (2017) WOW. [Online] ASX. Available from: https://m.asx.com.au/m/company-info.xhtml?issuerCode=WOW [Accessed on: 26/04/17] Business. (2017a) WHS/OHS acts, regulations and codes of practice. [Online] Australian Government. 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