The Short Bus

In the summer we got a writing assignment. For this assignment we had to read the book The Short Bus and write a paper about it. Later on after school had started and time had passed the author of the book, Jonathan Mooney came in and had a presentation with us. Now I will be writing about the many different implications, both positive and negative, of being labeled different in our society. Also, I will describe and justify my ethical response to the use of words as weapons against others.Being labeled in our society is not necessarily a bad thing, it could be good. A good thing that comes from this is it helps you understand if someone is mentally handicapped. For an example, if someone has a mental handicap they could be considered â€Å"slow† and that is a nicer thing to say than â€Å"retarded† so to speak. Also, another reason this would be good is because in many schools special services are offered to those who are â€Å"different†. Tutoring, extended tim es on tests, alternative courses, and even a dedicated classroom can all be offered.But, in order to be qualified for those offerings, you would have to have the label of being mentally handicapped. My thought on this would be that many people that have mental handicaps already know that they are the way they are. They also usually accept the fact that they have a disability that many others do not have. On the other hand, there are unfortunately some bad things in this. Labels can be a very hurtful thing to a lot of individuals. Labels can add to prejudice and discriminations.They could also prevent or discourage you from getting to know someone. Being called gay, retard, or even an idiot are all forms of discrimination. If someone is homosexual or mentally handicapped they can most definitely not help it, it was the way they were born. I’m sure that most people that have these â€Å"problems† so to speak already feel like an outcast and giving people labels just make s the situation a lot worse and more painful. Also, this could very possibly make you not want to get to know someone.If all of your friends are giving a certain someone labels and making fun of them, there is a very good chance you would be discouraged in getting to know this person. That is not fair at all to the person getting the label or the person that would want to get to know someone. Another thing, when you are diagnosed with a handicap the handicap is not permanent. Therefore, you could eventually lose the handicap and still be considered the label in school and still have the special classes and extensions and such.On the other hand, if you never had any handicap before and you develop one sometime in the future, you would not be able to have special tutoring, extended time on tests, alternative courses, and a dedicated classroom, etc†¦ until you were diagnosed with the mental handicap that you could very possibly have obtained in the future. The second part of this essay I will give my ethical response on using words as weapons against others. I do not know where name-calling, labels, or being â€Å"different† originated from, but I despise it greatly.I think name-calling, labels, and all forms of using words to hurt others are very unacceptable. All this does is hurt someone; it does not help the person who is saying the words, at all. A lot of the words people use to hurt others do not even make much sense. For an example when someone says someone is ghetto it that someone or something is trailer trash. No one really knows where this came from and it really does not make sense at all yet, people still use it to hurt others. Using words to hurt people can become a pretty big deal.Recently, a handful of homosexual students committed suicide due to the bullying by others. According to ABC News Clementi jumped off the George Washington Bridge Tuesday, days after his roommate allegedly posted video on the Internet of him having sex with an other man. The recent eruption of gay teen suicides has been across the country, from the East Coast to Indiana, Texas to California, where 13-year-old  Seth Walsh, who recently hanged himself,  was memorialized Friday night This could happen to anyone at any time if the verbal bullying does not come to a stop.In this paper, I wrote about the many different implications, both positive and negative, of being labeled different in our society. Also, I described and justified my ethical response to the use of words as weapons against others. I think I gave my opinion pretty clearly. I also gave an example of what bullying others verbally could to do someone, thanks to ABC News.

Cooperative Bank A Case of Corporate Restructuring Essay

Cooperative Bank A Case of Corporate Restructuring - Essay Example The paper tells that troubles that may threaten the very existence of an organization can affect all types of organizations, irrespective of size, brand name or type of industry. Some companies that experience extreme difficulties usually seek to apply for insolvency. A larger percentage of companies in the world at the moment are facing strategic issues, liquidity issues and outcome issues. Before an organization applies for insolvency, it usually passes through the three crisis stages. The first is the strategy crisis in which the company is unable to meet its strategic goals or attain long-term success potential. The second stage is the decline of the company’s market share in its respective index. Finally, if the company fails to implement the required corrective actions, its profitability goals will not be met and the company sinks into an earning crisis. In an impending disaster is identified in a timely manner, corrective actions can be undertaken to ensure the company stays afloat. Corporate restricting can also take place due to a change in the ownership structure, demerger or a reaction to company troubles or major business changes such as a buyout. The main purpose of restructuring management is to ensure that a given company under crisis survives in the short term and to reclaim the company’s competitiveness. Corporate restructuring, mainly relies on the zero-sum game. The process of restructuring decreases financial losses and in the process lowering tensions between debt and equity holders in order to jump start a fast resolution of a troubled situation.

Webmonkey 2 Essay Example | Topics and Well Written Essays - 500 words

Webmonkey 2 - Essay Example The weightage given to each of the respective users mentioned above would be such that the portal would be accessed 85% by students, mainly current students. Then around 14% of the site’s usage would be by the course instructors and facilitators and lastly the parents of prospective students may access the site for information acquisition. This last accessing of the website would be about 1% of the site’s total access. The students would attempt to pursue information regarding the structure of programs and their respective course outlines. The details regarding the credit structure of the courses and their prospective time tables can also be pursued by prospective students. The current students would attempt to pursue their existing course enrollment possibilities by searching the list of courses there are eligible to take or those which are being offered to them. Moreover, the learning portal for the enrolled courses and the access to the virtual library would also be via the proposed system. The financial profile of the current students as well as their fee payment history would also be maintained as part of the current user profile menu and can be accessed whenever required by the students. The BSITM proposed website would be accessible to the students who have passed out. The history of their study tenure, the issuance of transcript and online library access would be available to such students. The Instructors would be handling the lecture disposition and assignment/quiz postings by students on the BSITM portal. The Instructors may even become a part of the online group discussions regarding their active courses. Other websites having similar domain topics like BSITM need to be evaluated for architectural strength. This would eventually create proper awareness of what other websites are up to. Browsing already done work often results in better thought streaming and enables generation of even better thoughts for

Business Perpetuates Rather Than Reduces Inequality in the Society Essay

Business Perpetuates Rather Than Reduces Inequality in the Society - Essay Example This to a great extent has not been the case; in fact in many cases business has perpetuated inequality in the society. These inequalities are mainly manifested when it comes to the personnel in the business organization. The inequality comes in three major regimes; gender, class and race. This paper discusses how business increases inequality in the society rather than reducing it. Discussion First I will define the inequalities that occur in business organizations. As stated earlier the main ones are class, race and gender. Class refers to the differences in control over and access to the resources of the business organization. Class differences are manifested during employment and the wages that are paid. The hierarchies that may be created in organizations may create a wide gap between the top management of the business organization and the workers at the bottom. In large corporations the Chief executive officers sit at the top and wield more power than other workers in the busin ess. Such class difference might not be experienced in small businesses but still the owner or boss has class power over employees. Gender inequality is seen in the difference in beliefs of identities of men and women. Despite efforts to try to close the gender gap in business organizations, most top positions in organization management are still held by men while the low white collar positions like clerks and secretaries are dominantly held by women. Supervisory duties have always been assigned to men in many business organizations. This brings about gender inequality because men and women are not treated equally (Smith 2002). Race inequality comes about because of differences in physical characteristics, oppression, culture and historical domination justified by the underlying beliefs. Businesses owned by certain races in some cases discriminate other races when it comes to employment. They might fail completely to employ the other races or they may employ them and give them junio r positions. There are other differences that might be the base for inequality in business organizations. These include sexuality, religion, physical disability and age. Some business organizations may discriminate against the homosexuals when it comes to employment. There are also cases where certain religions have been discriminated in business organizations. These differences might be vital but they do not carry more weight like gender, race and class in creating inequality. The main intention of business organizations is to make profits (Banerjee 2012). The requirements that are placed for work ensure that the organization does realize profits. These requirements may cause inequality between genders and classes. In a business organization work is designed in favour of men who are totally dedicated to earn a living and do not have other responsibilities for family demands or children. Eight hours of continuous working, giving the work maximum attention, arrival on time and being able to work for extra hours if need arises are some of the general requirements for employees in business organizations. Since it is mostly the workers at the lower level who perform duties that are vital for the realization of profit for the business, it is not easy to relax these requirements for them. On the other hand, the top management may bend these rules for their members. A manager for the business organization may work in the organization on part time basis, may not be required to arrive early, he may also be undertaking other business and is rarely required to work for extra hours. This is not true for a junior employee. Since it is the top management

Torah History Research Paper Example | Topics and Well Written Essays - 1000 words

Torah History - Research Paper Example This paper discusses the probable history of Torah, a holy book of the Jews. In Hebrew, Torah means to demonstrate belief or decree. In general, terms â€Å"Torah† means Judaism written law and oral law. Torah first originated with Moses when God first spoke to him from the mount of Sinai, 50 days after their escape from Egyptian slavery. Jewish tradition believed that the book was dedicated to Moses except the last eight verses of Deuteronomy that talks of Moses death. According to Telushkin (2008), Torah shows how God wants Jews to live, and it contains 613 commandments that guide Jews way of life. Torah is written in Jewish language, which is the oldest Jewish language. It consists of the first five books of the Jewish bible also called the Pentateuch. However, some scholars believe that Torah has multiple authors, and it is a blend of four separate sources. It is believed that it was written in the 450 BCE and its sources include the Jahwist, Elohist, the Deutronomist and the priestly source. There is no deduction for this since many other authors have come up with their hypothesis of the evolution of Torah with no one consensus reached for it (Telushkin, 2008). ... Between fourth and second BC unknown authors came up and wrote about some prophets who had preceded them in many centuries. For instance, the book of Psalms, Jonah and Proverbs could not connect to the prophets they ascribed. Thus, the oldest part of Manual dates back 916 AD. In the second century Ad, some Jewish leaders incorporated all the materials they could find and prepared a Jewish bible. The Jewish oral laws remained unwritten until the third century Ad when Yahudah committed them into writing with a title â€Å"Mishnah.† Jews believed that together with the Torah Moses received from God as written law, he received some unwritten law that Jews needed to move from generation to generation. They called it Torah She bal Pei or Torah from the mouth. In Hebrew language, Pei numerically stands for 80 years, which is the age that Moses was when he led the Jews out of slavery. Torah from the mouth helped Jews to understand the method to observe the written law. According to Rh odes Jewish Museum, the oldest written Torah is about 800 years old. A comparison of the oldest Torah in the world with the current Torah reveals the following differences. First, the 800 year-old Torah has 45 lines per column while the present Torah has 42 lines per column. Secondly, the 800 year-old Torah consists of elongated letters while in the present Torah only certain letters are elongated. Thirdly, the 800 year-old Torah was written using an clear style that was last used about 400 years ago called â€Å"Petuhot.† Current Torahs use closed system between words called â€Å"stumot.† Fourthly, the primordial Torah has the word â€Å"yud† with an extra point or protrusion, which is absent in the current Torah, (Rhodes Jewish Museum, 2012). To establish a Torah, one needed to

The Life and Times of Pat Brown Essay Example | Topics and Well Written Essays - 1500 words

The Life and Times of Pat Brown - Essay Example And it all began because of one man's unselfish and noble direction to produce the best results for California disregarding the growing population and his own political career. Edmund Gerald Brown had an early prediction of having a business and political career set before his eyes. He was the grandson of Augustus Schuckman and Joseph Brown, the father of his father, Edmund Joseph Brown who were one of the early successful business men who came to California in the 1800s (Rarick, "California Rising" 8-14). Resembling the same courage and desire as his ancestors', Edmund Brown abandoned his old life, hunted for a brighter future in the West, and considered California as his homeland. Edmund learned how to become a young entrepreneur from his father. Edmund and his brother learned the world of commerce by selling newspapers and snapped cheap pictures in the streets. During the World War I, Edmund encouraged people to buy liberty bonds by giving four-minute speeches in school. During this time, he acquired the name Patrick Henry Brown that has shortened to "Pat" because at the end of his speech, he would shout: "Give me liberty or give me death!" In high scho ol, he had used his organizing skills by being a leader of the groups he joined into. When he graduated in 1923, he worked for his father as a cashier for awhile before he decided to pursue law in San Francisco Law School. Because public speaking was a gift for him, he was given the roles of the yell leader and debating club president. While he was studying at law school, he was offered a job as a personal assistant by a blind lawyer named Milton Schmitt. He graduated law, top-notching his class. And upon Schmitt's death, he took over the practice. Pat Brown's political career started when he altered from being a republican to a democrat. He believed that prioritizing the nation's woes are necessary (Rarick, "California Rising" 25-26). "For the first time in his life, he was a democrat, the political label that would define his career. In the long years that follow, he never thought of going back." He stated that, "changing parties was akin to finding a new religion" which meant that he wanted to become a democrat for the rest of his life and "wanted to do things for people and felt that the government had a part in it, felt that the government should aid and assist." Brown took on campaign chores for the democrats' candidate for governor, Culbert Olson. He headed his fund-raising committee and speaker's bureau for all of North California and he won. But Brown did not land a job with Olson and though disappointed, he built his own course instead in hometown politics. In 1939, he had run for incumbent district attorney in San F rancisco as a democrat still though he had no experience in criminal issues. Even though he lost, he considered it as "an opening wedge." In 1943, he pushed his luck again and won, serving for seven years. He became the Attorney General of California after that for eight whole years. In 1958, he was the democratic nominee for Governor of California. Pat Brown became the "activist governor" of California in 1959 when he defeated William F. Knowland. His first term was regarded to be full of vigour and accomplishment (Rarick, "California Rising" 3). He funded the development of public colleges and universities, built vast system of dams and

Coca-cola Image Maker Essay Example for Free

Coca-cola Image Maker Essay Coca-cola is the worlds most famous beverage and most likely the most recognized brand name. It can be purchased in more than 200 countries in wide range of restaurants, vending machines and stores. The manufacturer, Coca-cola Company has been the dominant head in advertising and marketing for more than hundred years with a whopping global sales of $20 billion in the year 2001. This carbonated drink is simply referred as coke.   Originally intended as a ‘patent medicine’ when it was invented in the late 19th century by pharmacist John S. Pemberton as a ‘coca wine’, Coca-Cola has dominated the worldwide soft drink market for decades now. The Coca-Cola logo, like the product itself, is rated among the most recognized logos and brands in the world. The first Coca-Cola logo was created by John Pembertons partner and bookkeeper, Frank Mason Robinson, in 1885. Thinking that the two Cs would look well in advertising, it was Robinson who came up with the name and chose the logo’s distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid 19th century and was the dominant form of formal handwriting in the United States during that period. The red and white colored scheme in the Coca-Cola logo was kept simple and distinctive to lure young minds. Even the Coca-Cola bottle symbolized the ‘youthful exuberance of America’. Since then, various designs of the Coca-Cola bottle had been released over the decades. But the ever popular version is the famous 1915’s curved-vessel bottle called the â€Å"contour bottle†, better known to many as the â€Å"hobble skirt† bottle. Though mistakenly designed as cacao pod, the bottle like Coca-Cola logo has been highly popular and is often regarded as the best design ever (â€Å"Coca-cola† 1). The coca-cola trademark was patented through the U.S. patent office in 1888.   Asa G. Candler, a businessman and a druggist in Atlanta who purchased the rights and formed it to a corporation The Coca-cola Company. The introduction of the new beverage into market was through free distribution of coupons for sample taste of Coca-cola. Along with the free glass of the soda were clocks, calendars, apothecary scales, posters and wall murals with coke logos which were utilized as promotional materials and the aggressive endorsement succeeded.   After a decade, businessman from Mississippi named Joseph Biedenharn was the first to put coca-cola in bottles. A group of investors bought the Coca-Cola company for $25 million in the early 1900’s. The son of one of the investors, Robert Woodruff made a great leap in building the logo. Under his leadership, Coca-Cola went from a mostly American drink to the most consumed soft drink in the world. Several successful marketing campaigns to build the logo involved sports: Coca-Cola was introduced to The Netherlands during the 1928 Olympics in Amsterdam, and the logo was featured on dog-racing sleds in Canada and on walls of bullfighting arenas in Spain. Woodruff was also responsible for introducing the six-pack. When Woodruff heard that some women in the United States would not purchase Coca-Cola six-packs because they did not have a bottle opener, he sent women door-to-door handing out and installing wall-mounted openers (â€Å"Coca-cola Company† 1). Christmas is highly associated with a remarkable personality in white and red clothing with a grandfatherly look, Santa Claus. Coke impressively built a global image using Santa Claus invading our refrigerator, eating cookies and drinking a can of coke. The creator, Haddon Sundblom started placing illustrations of the coca-cola logo with the legendary Santa Claus during the Christmas of 1930s. The people thought that coca-cola was just for warm weathers so; they came up with another promotion that would remind the consumers that the soda â€Å"Knows no season† and is an excellent choice every month. The said slogan along with the sensation of Santa Claus with a beverage was truly a symbol for winter. The Coca-cola Santa appeared regularly in a magazine entitled The Saturday Evening Post in addition to National Geographic, The New Yorker, Ladies Home Journal and others. For 30 years, Coca-Cola advertising showed Santa delivering (and playing!) with toys, pausing to read a letter and enjoy a Coke, playing with children who stayed up to greet him and raiding the refrigerators at a number of homes. The original oil paintings Sundblom created were adapted for Coca-Cola advertising in magazines, store displays, billboards, posters, calendars and even plush dolls. Many of those items today are popular collectibles (â€Å"Coke Lore† 1).   The advertising success of Coca-Cola Santa Claus celebrated its 76th year last 2007. The era of television advertising for Coca-cola fired up during the period of 1950’s. The DArcy Agency of St. Louis sponsored the initial television ad of coca-cola and produced along with a television special presenting Edgar Bergen and Charlie McCarthy. The beverage company and the agency owned by William DArcy strived to implement a marketing approach to meet consumer awareness. The application of television advertising was just a trial medium since television stations were not accessible to most cities. The brilliant D’Arcy merged Coca-cola image into ads to performers in radio programs and television programs such as Walt Disney and The Adventures of Kit Carson. The sponsorship programs were a failure. It did not gain much awareness from the consumers (â€Å"Highlights† 1). The agency closed and the account of Coca-cola was handled by McCann. The Sign of Good Taste and Be really refreshed campaigns roared its way to success. Animation, live-action and stop motion were the advertising formats utilized in both campaigns which presented Connie Francis, Anita Bryant, the Brothers Four and McGuire Sisters as performers. The triumph of television advertising spread for a decade and also incorporated the biggest artists in radio commercials such as Jay and the Americans, the Supremes, the Moody Blues, Jan and Dean, Roy Orbison, and Ray Charles. Presently, coke places sponsorship on famous television programs and contests, such as American Idol, where a giant red cup with Cokes logo on it was placed on the tables of the Paula Abdul, Randy and Simon Cowell. From television advertisements Coke walked its victory in advertising to films. The company tried building Coke’s image in the movies. The comedy movie The Gods must be crazy included a bottle of coke as its main props. Other popular films showcasing coke products were the award-winning science fiction movie E.T. directed by Steven Spielberg showing a refrigerator with coke and also The Paper, Silent Movie, The Mexican, Mean Girls, Maid in Manhattan and a hundred more. Coca Cola advertising has chronicled times and events for more than a century. Favorite Coca Cola images have appeared on thousands of products over the years. Coca-cola continues to its image-making through the creation of collectibles. Products with the Coca Cola logo have become favorite antiques and collectibles for nostalgia collectors. Advertising features rare and collectible original Coca Cola memorabilia from many decades pre-1940s 1950s 1960s 1970s 1980s 1990s. Classic memorabilia pieces run the gambit from original signs to rare pins; signed artwork to retro trays of the past. Coke memorabilia is very collectible and very hard to find. Antique collectibles are all original licensed and manufactured for The Coca-Cola Companies and now it can not only be purchased in stores but also in websites as well (â€Å"Coca Cola† 1). In the 1990s, Coke made a dramatic change in its Christmas approach from Santa Claus to polar bears. The image-making of Coke in changing the traditional jolly figure of Santa Claus to cute and lovable polar bears was a big achievement. The animated production required the application of advanced computers and graphic programs. Rhythm and Hues together with creator Ken Stewart introduced polar bears as the new symbol of Coke during Christmas season. The Northern Lights commercial was a worldwide hit. The popularity of polar bears continued to be featured in six commercials including the animated animals in the 1994 Olympics. Consumers of top beverage products were highly aware of the so-called â€Å"Cola Wars†. Pepsi the biggest competitor of Coca-cola, started the battle in early 70’s making its way in the Soviet Union. It also annexed with Taco Bell, Pizza Hut and Kentucky Fried Chicken. As a comeback, Coke broadcasted the return of Coke classic and merged with the movie E.T. releasing the propaganda â€Å"Mac and Me†, it was sponsored by the leading fast food chain, McDonalds. Then Coca-cola tried invading North Korea and England. Coca-cola pursued to build its image to politics. Coke created an image as American patriotic drink however the Coca-cola company pushed its image to Germany particularly the Nazis during the war. The term coca-colonization was defined as cultural imperialism of Americans through using Coke as its symbol. In France, wine is considered the ultimate drink, and the country tried to ban the sales of coke for believing that this soft drink tried to alter their wine being the national beverage. Coca-cola continued its image-making by placing itself in the middle of the Cold war. Presently this beverage giant was also a loyal advocate of Israel while Pepsi, its competitor is a steadfast follower of Arab League boycott of Israel. As a result, Coca-cola received an honor from Israel government last 1997 and was bestowed a property to be used as a manufacturing plant, though reports said that it was a stolen Palestinian land. The collaboration with Israel was quite a success since Coca-cola was able to increase its investment through purchasing 51 percent of share in the Tavor winery in Israel, furthering its ambition to have a holding in every sector of the beverages business (â€Å"Boycott† 1). Presently, Coke is into mobile advertising. This beverage giant is one of the pioneers in utilizing mobile media in France. The company invested in creating a mobile Internet website and also launched the Coke+iTunes operation. It is a contest available through the use of text messaging and using the website. It also continues to build its image through online advertising. The company created the website there.com. It is an entertainment interactive site where users can choose an avatar that can go to movie theaters, visit Coca-cola diner, shop and dance. Coke studios and mycoke.com are some of the website that coke uses to build its image. Coca-Cola† is the most universally recognized word on earth after â€Å"OK,† and has come to symbolize the American way of life arguably more than any other product.   The Coca-Cola Company throughout its history has invested millions of dollars to perpetuate the drink’s image as a symbol of all things good, decent, and honest about America—a symbol of tradition, freedom, and democracy.   Coke is seen as more than a drink by its loyal fans. It brings on the nostalgia of better times, simpler times linking America to the rest of the world and looming as large as a symbol of the United States as the Statue of Liberty. People may disagree about the reality of â€Å"coca-colonization† (the term given to describe American cultural imperialism) but what seems to be clear is that Coca-Cola is at the very least seen by many, and has been portrayed by the Company, as an American representative abroad, a symbol of all that is America. Coca-Cola has profited from its image, and was only able to create this image in the first place by entering politics; thus, to claim neutral, a political status to avoid responsibility. Some might believe that such social and ethical responsibility is unrealistic for a company in the business of making money for its shareholders. Yet Coca-Cola has always portrayed itself as so much more than a company just out to make money—surely it owes some respect to this image, the image that enabled it to capture the public’s hearts and minds in the first place (Hutt, 1). Works Cited â€Å"Boycott Israel Campaign.† Inminds. 19 July 2002. Innovative minds. 5 May 2008 http://www.inminds.co.uk/boycott-coca-cola.html. â€Å"Coca-cola Company.† Reference for business. 2007. Advarneg Inc. 10 May 2008 http://www.referenceforbusiness.com/businesses/A-F/Coca-Cola-Company.html. â€Å"Coca-cola Logo.† Logoblog. 2008. Logo blog.org. 10 May 2008 http://www.logoblog.org/about_us.php. â€Å"Coca Cola Memorabilia.† 2collectcola. 1 January 2006. Always collectors corner. 5 May 2008 http://www.2collectcola.com/page/ACC/CTGY/M. â€Å"Coke in the movies.† The Coca-cola Company. 31 December 2006. The Coca-cola Company Press center. 6 May 2008 http://www.thecoca-colacompany.com/heritage/cokelore_inthemovies.html. â€Å"Coke Lore.† The Coca-cola Company. 31 December 2006. The Coca-cola Company Press center. 6 May 2008 http://www.thecoca-colacompany.com/heritage/cokelore_santa.html. â€Å"Highlights in the history of Coca-cola Television advertising.†   American Memory. 29 November 2000. The library of Congress. 6 May 2008 http://memory.loc.gov/ammem/ccmphtml/colahist.html#darcy. Hutt, Peter. â€Å"The Image and Politics of Coca-Cola: From the Early Years to the Present.† Leda law. 16 April 2001. Harvard law school. 6 May 2008 http://leda.law.harvard.edu/leda/data/398/AlOthman.html. Pendergrast, Mark. For God, Country Coca-Cola: The Definitive History of the World’s Most Popular Soft Drink 8. Orion Business Books, 2000.