The Brand Identity Worksheet Essay Example | Topics and Well Written Essays - 1250 words

The Brand Identity Worksheet - Essay ExampleExcellence in craft Durability Difference in design from other brands Relevant with changing trends Excellence, Perfection and Exclusivity (Rolex.com, 2012,p3) extravagance Items and Luxury watches Pioneers of perpetual self winding springs, pioneers of the oyster shell waterproof technology, the first company to be Kew A certified. (Rolex.com, 2012,p3)They are master of perfection in watch works. Perfection, durability, accuracy, precision, world class customer support, prestige and recognition. (Rolex.com, 2012,p3) Class, amicable status, Jazzy style statement, Affluent life style, brand-conscious The brand uses authoritative language in that they are the masters of perfection and the first in the business to make wrist watches that achieved impeccable perfection Be particularized The text is in white against a green background with a cap in well-situated colour. Visual style is old-school, aristocratic and symbolic of something whi ch is an antique. Visual style is monarchic, commanding, clear and distinct A crown for every achievement Eric Clapton, Vijay Amritraj - the ambassadors for Rolex.